“At the Opera” PSA earns third award, sees increase in donor registration. Gift of Hope Organ & Tissue Donor Network has been awarded a Silver Telly Award for its “At the Opera” Public Service Announcement. “At the Opera” is part of a multichannel campaign featuring 30- and 60-second TV spots, digital video, and online banner...
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What better way can a not-for-profit organization reach the most amount of people to drive awareness? A social network with over 900 million users would be a great start! When Facebook announced on May 1, that they added a feature which allows users to register as organ donors and share their decision publicly or privately, the...
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August 1 is the 15th Anniversary of National Minority Donor Awareness Day Minority populations in the United States, particularly African-Americans, are disproportionately affected by illnesses that can lead to the need for organ, tissue or eye transplants. In Illinois, nearly 5,000 people are on the organ transplant waiting list....
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For the second consecutive year, the Publicity Club of Chicago has honored Gift of Hope Organ & Tissue Donor Network for its community outreach and media relations efforts in the Hispanic market. Together with San Jose Public Relations (SJPR), its multicultural public relations agency of record, the not-for-profit organ...
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The New York Times recently published an interesting article about how Latino leaders were working with churches to educate and mobilize the community for the 2010 Census. Putting aside any issues about the Census itself, this is another example of how important churches and faith leaders are in the Hispanic community. While there...
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