By Tony D’Andrea, PhD – SJG Director of Planning and Research In haircare and skincare, mainstream consumers often turn to cheaper or store brands in times of economic hardship. But, regardless of price and income, Hispanics tend to stick to their brands of choice. As recurrently found by CPG market monitors, brand loyalty...
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With the 2010 World Cup creeping closer and closer, major brands have already launched campaigns to associate their image with what is being called the top sports event by some companies. The other day, AdAge posted an article about what marketers are doing on a global scale around the World Cup. One of the most interesting aspects...
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As the anchor to the San Jose Network, we are excited to announce that SJN has entered into an alliance with TAAN, one of the largest global networks of independent advertising agencies. George and Deborah traveled to Cancun this past weekend to meet with Peter and other executives from TAAN and formalize the partnership. ...
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