We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural market. Rule: Realize transculturation is an obstacle worldwide and must be considered in your marketing campaigns. Breast Milk Baby These cultural nuances are not simply a one way street, and cultural misunderstandings in marketing...
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We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural market. Rule: Show your Hispanic consumers your company is fully committed to satisfying their needs. When reaching out to the Hispanic community, advertisers cannot fake it. ¿Do you really habla Español? Nothing says “we do not care...
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We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural market. Painful Advertising Mistake #4 The number four way advertisers can breeze past the Hispanic market is to disregard their cultural symbols and stereotype their target market. “The Taste of Texas with a Little Spicy Mexican.”...
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We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural market. Painful Advertising Mistake #3 Rule: With over twenty different Spanish speaking countries around the globe, be wary that Hispanic cultural norms and beliefs change from country to country. “My Car is Not a Whore”...
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We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural market. Painful Mistake #2 Rule: Be mindful of Hispanic cultural beliefs. “Come to the Bank for an ‘Action of Last Resort’” According to “Top Ten Mistakes Companies Make Marketing to Hispanics,” by The Marketing Edge Consulting Group’s...
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