A Growing Concern

Jun 08, 11

Posted by George San Jose in Healthcare, Multicultural Marketing, Total Market

Hispanic children spend on average 13 hours daily “plugged in” to technology (1). This statistic is a godsend for marketers using the digital frontier and television to interact with consumers, but if they spend most of their time in the virtual world, what is the state of their health? According to the Office of Minority Health,...