Hispanic Consumer Archives - SJConsulting Blog

Online Consumer Relationship Marketing (CRM): Building a Loyal Consumer Base among Hispanics

Dec 15, 11

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Healthcare, Multicultural Marketing, Total Market

Tony D’Andrea, PhD, Director of Research and Planning at The San Jose Group To develop a sustained relationship with consumers, marketers are now adding digital platforms integrated with above and below the line marketing. This is not about brand or product placement in TV shows online or offline. Online initiatives now arise as a...

Purchase Power and the Coveted Hispanic Shopper: Why They Should Rank #1 on Every Retailer’s Holiday Wish List

Dec 20, 10

Posted by George San Jose in CPG, Multicultural Marketing, Total Market

As Hispanic consumers continue to grow in spending power, affluence and digital centricity, it will not come as a surprise if the retailers who jingle all the way to the bank this season will be the ones wished and worked for the most Hispanics. The anticipated 2010 census has spearheaded major hype in terms of minorities becoming...

The San Jose Group’s Fact & Trend Report: Household Income

Dec 14, 10

Posted by George San Jose in CPG, Multicultural Marketing, Total Market

The landscape of the population growth and household income in the United States has taken an immeasurable frontward leap over the last 10 years. The San Jose Group delves deeper into what this could potentially mean for the transformation of the existing landscape in this country between the Hispanic and General market. Over the...

SJG Facts & Trends: Purchasing Power

Nov 17, 10

Posted by George San Jose in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

POWER IN NUMBERS The portrait of America is more of an ever-evolving landscape now than ever before. The 2010 census statistics are expected to demonstrate the colossal population increase among African-Americans and Hispanics, and now research backs up the growth in affluence and spending power of these populations as well. The...