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Posts Tagged "Hispanic Culture"
By Cassandra Bremer, Content Manager and Developer at The San Jose Group Each September, a growing number of marketers celebrate Hispanic Heritage Month, recognizing the growing Hispanic American community. Introduced by President Lyndon B. Johnson in 1968 as Hispanic Heritage Week and later expanded to cover a 30-day period by...
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Map based on data from: Jainchill, Johanna. (2012, June 19). “Reports highlight travel habits of Hispanics, African-Americans.”Jensen-Campbell, Cam (2005, Apr. 27). “Today’s Hispanic Consumer.”NTA Convention ’10 Montreal, Quebec. (2010 Nov. 13). “Understanding the Hispanic Travel Market.” As we enter the summer months, marketers...
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We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural market. Rule: Realize transculturation is an obstacle worldwide and must be considered in your marketing campaigns. Breast Milk Baby These cultural nuances are not simply a one way street, and cultural misunderstandings in marketing...
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We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural market. Rule: Show your Hispanic consumers your company is fully committed to satisfying their needs. When reaching out to the Hispanic community, advertisers cannot fake it. ¿Do you really habla Español? Nothing says “we do not care...
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We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural market. Painful Advertising Mistake #4 The number four way advertisers can breeze past the Hispanic market is to disregard their cultural symbols and stereotype their target market. “The Taste of Texas with a Little Spicy Mexican.”...
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