The Digital Behavior of Latinos in Entertainment Consumption

Nov 23, 11 The Digital Behavior of Latinos in Entertainment Consumption

Posted by in Multicultural Marketing, Total Market

Tony D’Andrea, PhD Director of Research and Planning – The San Jose Group If you want to understand and even influence new forms of behavior “on the go,” then Hispanics are a group to watch. They engage with mobile and online technologies at levels that often overindex the general market. According to Comscore and Emarketer data,...

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The San Jose Group’s Fact & Trend Report: Household Income

Dec 14, 10 The San Jose Group’s Fact & Trend Report: Household Income

Posted by in CPG, Multicultural Marketing, Total Market

The landscape of the population growth and household income in the United States has taken an immeasurable frontward leap over the last 10 years.  The San Jose Group delves deeper into what this could potentially mean for the transformation of the existing landscape in this country between the Hispanic and General market.  Over the...

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