Purchase Power and the Coveted Hispanic Shopper: Why They Should Rank #1 on Every Retailer’s Holiday Wish List

Dec 20, 10

Posted by George San Jose in CPG, Multicultural Marketing, Total Market

As Hispanic consumers continue to grow in spending power, affluence and digital centricity, it will not come as a surprise if the retailers who jingle all the way to the bank this season will be the ones wished and worked for the most Hispanics. The anticipated 2010 census has spearheaded major hype in terms of minorities becoming...