Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group Hispanics are joining the Internet at breakneck speed. There will be 40 million Hispanics actively online by the mid 2010s. Yet, they already are the most engaged group in a variety of online activities. They create personal pages, post comments,...
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We recently looked at Sophia Mind’s study on Latinas and their use of social networks. While that post focused on a general lack of relevant online content and sense of community for this segment, I wanted to take a moment and spotlight some of the Latina bloggers that are indeed developing some very cool content! This is an...
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Sophia Mind released an interesting study about Latinas’ use of social networks that once again reinforces some key issues to consider when reaching out to online Hispanics. First, some key stats: 80% of women surveyed use the Internet more now than they did two years ago. 85% of Latinas surveyed in the U.S. regularly visit...
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