Planning for 2014: Don’t Do it for the Multiculturals, Do it for the Money

Aug 06, 13 Planning for 2014: Don’t Do it for the Multiculturals, Do it for the Money

Posted by in CPG, Healthcare, Insurance, Multicultural Marketing, Travel and Leisure

Decision makers always want to know how to get the biggest ROI from multicultural markets, and that answer is simple:  if brands truly invest— allocating time, money and assets to the effort—the market will provide them the biggest return. With the summer speeding by and companies finalizing their planning strategies for 2014,...

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Will Health Insurance Monopolies Come to an End? Expanding Medicaid

Aug 01, 13 Will Health Insurance Monopolies Come to an End? Expanding Medicaid

Posted by in Digital Consumer Lifestyle, Healthcare

By Martha C. Rivera, Director of Strategy and Insights Challenging health insurance monopolies is the real motive behind the ACA for some. In fact, states implementing Medicaid Expansion have already begun dismantling the monopolies. Most of the states who have announced that they are embracing this key component of the reform have...

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Tapping Travel Success: Multicultural Marketing

Jul 23, 13 Tapping Travel Success: Multicultural Marketing

Posted by in Multicultural Marketing, Travel and Leisure

As the travel industry booms during the summer months, multicultural marketing reveals itself as their secret recipe. The minority market reality has companies, especially those associated with travel, leveraging the growing minority population with new marketing strategies. In 2010, the American Hotel and Lodging Association...

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