Be the Star among the Tinsel: Tactics for Not-for-Profits this Holiday Season

Nov 08, 13 Be the Star among the Tinsel: Tactics for Not-for-Profits this Holiday Season

Posted by in Nonprofit

The season of giving is upon us, and that means an influx of donations for Not-for-profits. While the spirit of the season moves people to contribute (a survey by Ask Your Target Market showed that 57% of respondents said they donate to charity during the holiday season), some Not-for-Profits struggle with getting exposure during...

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How to make the Consumers “Nice” List—2013 Multicultural Holiday Shopping Trends

Oct 28, 13 How to make the Consumers “Nice” List—2013 Multicultural Holiday Shopping Trends

Posted by in CPG, Digital Consumer Lifestyle, Multicultural Marketing

Companies have made and locked down their 2013 holiday campaigns, but they should check them twice in order to make this 25-day-long holiday shopping season a profitable one. The National Retail Federation projected this year’s holiday sales to reach $602.1 billion (a 3.9% increase from 2012). Despite the traditional holiday season...

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