Integrating Entertainment and Education among Hispanics: Museums as a Case of Multicultural Marketing

Aug 04, 11

Posted by George San Jose in Multicultural Marketing, Total Market, Travel and Leisure

By Tony D’Andrea, PhD, Director of Research and Planning at SJG As the summer is in full-swing, families enjoy more outdoor activities. Among a variety of options, museums “from A to Z” (arts, aquariums, natural, thematic, zoos, etc.) provide a very special case, as it speaks to leisure, education and tourism industries altogether....