Apples and Androids and Apps, Oh My!

Last month, Apple released the iPhone 5, selling five million units in the first weekend; however, after five years of smartphone supremacy, is the iPhone losing its edge to Android?1 Apple’s new release came up one million units short of projected sales, and even though the iOS still exists as the top platform used by app...

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Mobile Recall: Targeting Smartphone Users Part 1

It is becoming impossible to escape digital advertisements these days as smartphones and tablets continue to become more advanced. In the past few years, mobile devices with Internet connectivity have transitioned from luxury to necessity: Lost? Just use the GPS that comes with your phone; hungry? Here is a list of restaurants...

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Mobile Devices Evolution and Impact on Our Lifestyles

This article is Part 2 of a previous article, Mobile Devices—Our Lifestyle Connections What came first, the earbuds or the iPhone? Perhaps future generations will ponder this question when all other music mediums from records to compact discs, from 8-tracks to audio cassettes and from Walkmans to Discmans are long forgotten and the...

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Mobile Devices—Our Lifestyle Connections

By Cassandra Bremer, Junior Executive at The San Jose Group Mother: “The iPhone is a terrible phone.” Daughter: “What are you talking about? The iPhone is awesome; the thing can do basically anything you want it to do: call, text, email, run apps, stream video, upload photos, Facebook, etc.” Mother: “I’m not talking about all that...

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