Hispanic Trends: Making Sense of Enormous Technology Spending Power

Jun 05, 12

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Multicultural Marketing, Nonprofit, Total Market

Zpryme Research and Consulting just released the results of a great survey concerning Hispanic mobile consumer trends. While the INFOgraphic is loaded with several great facts showcasing the Hispanic spending power on mobile devices, the following is a short rundown highlighting the areas where Hispanics are over indexing on their...