Hispanic Heritage Month: Brands doing it right

Oct 10, 13

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Multicultural Marketing, Nonprofit, Travel and Leisure

By Cassandra Bremer, Content Manager and Developer at The San Jose Group Each September, a growing number of marketers celebrate Hispanic Heritage Month, recognizing the growing Hispanic American community. Introduced by President Lyndon B. Johnson in 1968 as Hispanic Heritage Week and later expanded to cover a 30-day period by...