How Much Do You Know About the Market Potential of WIC?

Mar 24, 11 How Much Do You Know About the Market Potential of WIC?

Posted by in CPG

By Jim Legg, Executive Vice President of Leadership and Integration  “Slightly more than one out of every two infants born in the U.S. participates in the WIC Program,” according to a March 2010 U.S. House of Representatives hearing on Improving Children’s Health: Strengthening Federal Child Nutrition Programs. As a result of...

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SJG Multicultural Facts & Trends

Oct 25, 10 SJG Multicultural Facts & Trends

Posted by in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Looking at the marketplace of consumers today, you will find that the marketplace has dramatically evolved in the U.S. from large Anglo demographic to the reality that this country has shifted to a large minority consumer base known as “new majority”. The San Jose Group can state that today’s U.S. multicultural population or the...

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