Latino Micro Trends 2010-2015: Trend 7

Multicultural Super-Heroes: According to a Marvel top executive, Obama’s election was pivotal in the release of multiethnic Spider-Man. Though half-Black, half-Latino Miles Morales currently is a small-scale alternative to mainstream Peter Parker, there has been some speculation whether a minority actor should be cast as Spider Man...

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Latino Micro Trends 2010-2015: Trends 1 & 2

Dec 20, 11 Latino Micro Trends 2010-2015: Trends 1 & 2

Posted by in Latin America, Total Market

Tony D’Andrea, PhD, Director of Planning and Research at SJG Why not macro trends one may ask. Because these refer to large yet widely publicized demographic trends: 51 million U.S. Hispanics with $1.3 trillion in purchasing power, indexing higher in the consumption of a variety of product categories, and responsible for most of...

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