Q&A with Diego Cantu, Creative VP: Integrated Is As Integrated Does

Oct 21, 10

Posted by George San Jose in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Don Draper’s Season four plotline in Mad Men consisted in part of an agency finding its own identity. Rather than tweeting, YouTubing, Facebooking, SEMing, etc., Draper’s messaging access was limited to the old school PR routes of word-of-mouth, gossip over an Old-Fashioned and award shows. Essentially, the work spoke for itself....