Latino Micro Trends 2010-2015: Trends 1 & 2

Dec 20, 11

Posted by George San Jose in Latin America, Total Market

Tony D’Andrea, PhD, Director of Planning and Research at SJG Why not macro trends one may ask. Because these refer to large yet widely publicized demographic trends: 51 million U.S. Hispanics with $1.3 trillion in purchasing power, indexing higher in the consumption of a variety of product categories, and responsible for most of...