Exposing the Millennial Myth – What’s the real deal?

Jun 13, 14 Exposing the Millennial Myth – What’s the real deal?

Posted by in Total Market

By Cassandra Bremer, Content Manager and Developer at The San Jose Group Quarterbacks throw Hail Marys; hockey players pull their goalies; advertisers post viral videos. Sure, viral videos have their place—views boost recognition, keep brands top-of-mind, increase SEO and occasionally bring viewers back to the brand’s website for...

read more

How Companies can Increase Market Share in This Tough Economy

Feb 28, 12 How Companies can Increase Market Share in This Tough Economy

Posted by in CPG

By Keri Shane, Convergent Marketing Manager The best marketers are those who are able to change and adapt their marketing strategy to current consumer demands. Research has shown that the multicultural market has grown enormously over the past 10 years and will continue to grow in the future. In many major DMA’s, multicultural...

read more