marketing insight Archives - SJConsulting Blog

In the New “Digital Age” another gap develops. This time, Hispanics and African-Americans are on the positive end of the spectrum.

Feb 18, 11

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Multicultural Marketing, Total Market

Since the mass consumption of personal computers and access to the Internet, Hispanics and African Americans are yet again catching up to the mainstream… and this time surpassing it. Cell phone penetration among minority communities is higher than the mainstream where 87% of Hispanics and Non-Hispanic African Americans (NH...

Purchase Power and the Coveted Hispanic Shopper: Why They Should Rank #1 on Every Retailer’s Holiday Wish List

Dec 20, 10

Posted by George San Jose in CPG, Multicultural Marketing, Total Market

As Hispanic consumers continue to grow in spending power, affluence and digital centricity, it will not come as a surprise if the retailers who jingle all the way to the bank this season will be the ones wished and worked for the most Hispanics. The anticipated 2010 census has spearheaded major hype in terms of minorities becoming...

Q & A with The San Jose Group’s EVP Jim Legg: Livin’ La Vida Loca at the Latin Grammys

Dec 09, 10

Posted by George San Jose in Multicultural Marketing

The San Jose Group’s executive vice president of leadership and innovation Jim Legg recently had the honor of attending the 11th Annual Latin Grammy Awards, held at the Mandalay Bay Events Center in Las Vegas on November 11th. Hosted by Comedian Eugenio Derbez and Actress-Singer Lucero, the night was packed with star-studded...

SJG Multicultural Facts & Trends

Oct 25, 10

Posted by George San Jose in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Looking at the marketplace of consumers today, you will find that the marketplace has dramatically evolved in the U.S. from large Anglo demographic to the reality that this country has shifted to a large minority consumer base known as “new majority”. The San Jose Group can state that today’s U.S. multicultural population or the...

The San Jose Group’s Perspective on the Minority is the new Majority

Oct 18, 10

Posted by George San Jose in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

As the release of new U.S. Census information approaches, data that already defines the U.S. marketplace as “majority minority” will be showcased in a brighter spotlight. In fact, already the minority is the new majority among 18- to 44-year-olds in the top 20 U.S. DMAs. Many find this news shocking, but this mix of ethnicities is...