CPG Food Brands Expand Digital Marketing in the Hispanic Segment

Jan 31, 12

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Multicultural Marketing, Total Market

Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group In an effort to develop a stronger relationship with Hispanics, marketers have been expanding and more fully integrating their digital assets with marketing strategies. It is no longer about having a website showcasing product lines in Spanish, but...