Six Questions to Ask Before Selecting a Multicultural Ad Agency

Mar 05, 12

Posted by George San Jose in Multicultural Marketing, Total Market

By Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group “Losing a client” is a painful but almost an unavoidable fact of life in advertising. Although the winning agency would never question their client’s favorable decisions, the review process is often a mysterious one. And that’s not because of personal...