Multicultural Entrepreneurs: Business Growth and Needs among Hispanics and African Americans

Feb 07, 12

Posted by George San Jose in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

By Tony D’Andrea, PhD – Director of Planning and Research SJG Hispanics and African Americans are increasingly interested in brands delivering on convenience, efficiency and security. This is a reflection of an entrepreneurial boom of business and career development being currently seen among multicultural segments. In fact, the...