Alarming Rate of Diabetes Among Hispanics

May 24, 12 Alarming Rate of Diabetes Among Hispanics

Posted by in Healthcare, Multicultural Marketing, Total Market

Diabetes poses huge health risks for the Hispanic population, and researchers have conducted several studies to discover why Hispanics develop diabetes at a disproportionally higher rate—Hispanics are 66% more likely to develop Type 2 diabetes—than Non-Hispanic Whites.1 Several sociological and cultural factors attribute to the...

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A Growing Concern

Jun 08, 11 A Growing Concern

Posted by in Healthcare, Multicultural Marketing, Total Market

Hispanic children spend on average 13 hours daily “plugged in” to technology (1). This statistic is a godsend for marketers using the digital frontier and television to interact with consumers, but if they spend most of their time in the virtual world, what is the state of their health? According to the Office of Minority Health,...

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