LATIN AMERICA ONLINE: WHAT A CONNECTED LATIN AMERICA MEANS FOR BUSINESSES

Sep 24, 15 LATIN AMERICA ONLINE: WHAT A CONNECTED LATIN AMERICA MEANS FOR BUSINESSES

Posted by in Latin America

By Cassandra Bremer, Content Manager and Developer at The San Jose Group Latin America is young, online and social, and that creates a huge potential for American companies to win a market share of the continent’s booming emerging middle class. As digital and social strategies are becoming more paramount for brands in the U.S. to...

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A Shift to Mobile Marketing

By Jestelle Irizarry, junior executive at The San Jose Group At the hands of every mobile device, lies a possibly untapped consumer. While social media has dominated most mobile advertising efforts thus far, social media isn’t always the right fit for every brand or company. In a constantly evolving digital consumer landscape,...

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Apples and Androids and Apps, Oh My!

Last month, Apple released the iPhone 5, selling five million units in the first weekend; however, after five years of smartphone supremacy, is the iPhone losing its edge to Android?1 Apple’s new release came up one million units short of projected sales, and even though the iOS still exists as the top platform used by app...

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Google+ Hispanics: How to Increase SEO with Social Media – Part 5

We conclude our blog on Five Ways to Increase SEO with Social Media. Hispanics over indexing on social media could mean better ranking on Google search engines. Earlier this year, Google released two new algorithms: Panda and Penguin. While the names might sound cute, companies won’t think so once their rankings on search engines...

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Google+ Hispanics: How to Increase SEO with Social Media – Part 4

We continue our blog on Five Ways to Increase SEO with Social Media. Hispanics over indexing on social media could mean better ranking on Google search engines. Earlier this year, Google released two new algorithms: Panda and Penguin. While the names might sound cute, companies won’t think so once their rankings on search engines...

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