Painful Advertising Mistakes – #2

Apr 03, 12

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Latin America, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural market. Painful Mistake #2 Rule: Be mindful of Hispanic cultural beliefs. “Come to the Bank for an ‘Action of Last Resort’” According to “Top Ten Mistakes Companies Make Marketing to Hispanics,” by The Marketing Edge Consulting Group’s...