By Jestelle Irizarry The countdown to the 2016 Olympic Games is on, and Rio de Janeiro is preparing to welcome millions of people from around the world. The Olympics are a global property, reaching over 180 markets through TV and digital broadcasts, making the games not only the ultimate competition for athletes but for brands,...
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By Jestelle Irizarry Disneyland, or more recently known as “measles kingdom,” is bringing light to an important consumer healthcare topic: parents’ decisions whether to take advantage of preventive care or not. Chronic diseases—like heart disease, cancer, and diabetes—are responsible for seven of every ten deaths in the United...
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Over the past few years, the number of companies that offer wellness programs and incentives to their employees has increased significantly. Companies are no longer just offering employees discounted memberships to gyms as a part of their wellness programs. The 60% of companies with wellness initiatives are offering incentives that...
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By Cassandra Bremer, Content Manager and Developer at The San Jose Group Each September, a growing number of marketers celebrate Hispanic Heritage Month, recognizing the growing Hispanic American community. Introduced by President Lyndon B. Johnson in 1968 as Hispanic Heritage Week and later expanded to cover a 30-day period by...
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Accountable Care Organizations, a Bridge to the Multicultural Insurance Market? By Martha C. Rivera, Director of Strategy and Insights With the support of Anthony Gokianluy, Junior Executive Accountable Care Organizations, or ACOs, are the less visible component of the Affordable Care Act (ACA) in the health insurance news these...
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