Hispanics: Social Media Socialites

Aug 07, 12 Hispanics: Social Media Socialites

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Latin America, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Remember your old MySpace friend, Tom? Well, even he’s ditched MySpace for bigger and better social networks. In a digital world full of social networks, only one stands as the social network of choice worldwide: Facebook. Eighty-one percent of American adults age 18 and up have Facebook accounts, and over half of them check/update...

read more

The Road Less Traveled: The Power of Hispanics & Social Media

Jul 13, 11 The Road Less Traveled: The Power of Hispanics & Social Media

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Close your eyes and imagine. Think of a United States where 1 out of 6 people are Hispanic. Imagine that Hispanics account for one quarter of all babies born, and 95% of the teen population growth through 2020 (3). Consider a place where the word “minority” no longer defines the Latino population. Now open your eyes and look...

read more