Olympic Sized Branding Opportunity

May 15, 15 Olympic Sized Branding Opportunity

Posted by in Multicultural Marketing

By Jestelle Irizarry The countdown to the 2016 Olympic Games is on, and Rio de Janeiro is preparing to welcome millions of people from around the world. The Olympics are a global property, reaching over 180 markets through TV and digital broadcasts, making the games not only the ultimate competition for athletes but for brands,...

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Mobile Devices Evolution and Impact on Our Lifestyles

This article is Part 2 of a previous article, Mobile Devices—Our Lifestyle Connections What came first, the earbuds or the iPhone? Perhaps future generations will ponder this question when all other music mediums from records to compact discs, from 8-tracks to audio cassettes and from Walkmans to Discmans are long forgotten and the...

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