As consumers continue to lead lives in the digital world, marketers must find places to meet them. One of those places is blogs. If you’re on the Internet, and certainly if you’re reading this, you’ve been exposed to blogs. More often than not, people seek out blogs for quick access information on the web. The San Jose Group (SJG)...
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As Facebook demonstrates, sometimes a picture is worth 1,000 words, but sometimes just one: anonymous Today, people are utilizing blogs at a rapid pace for several different facets: news, entertainment, education, business/career, social media and personal logs/daily diaries. But do readers really know who they are reading, and do...
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This article is Part 2 of an article posted on the SJG blog on 5/1/12. Mobile Recall: Targeting Smartphone Users. In this corner, standing at 32 gigabytes, dressed in green, we have the Android. And in this corner, weighing in at 140 grams, with 64 gigabytes, he’s already gotten a bite taken out of him, we have the Apple. The...
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Remember the social media explosion of Facebook and Twitter here in the United States back in early 2009? When Facebook was growing at a rate of 600,000 users per day1 and Tweets were being tweeted at a rate of 100 million per quarter?2 It is happening again, but this time in Latin America (LatAm). Just last year alone the growth...
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