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Posts Tagged "nueva latina"
Tony D’Andrea, PhD, Director of Research and Planning – The San Jose Group If you take the subway, chances are that you will see many Latino commuters accessing the Internet by means of their smartphones. According to Comscore and Emarketer studies, Hispanics overindex in many Internet activities: instant messaging and photo...
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By Tony D’Andrea, PhD – SJG Director of Planning and Research In haircare and skincare, mainstream consumers often turn to cheaper or store brands in times of economic hardship. But, regardless of price and income, Hispanics tend to stick to their brands of choice. As recurrently found by CPG market monitors, brand loyalty...
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By Tony D’Andrea, PhD – SJG Director of Planning and Research The U.S. Census has just released new data on the ethnicity of female business owners. As a main highlight, the phenomenal growth of Latina entrepreneurs clearly stands out: 788,000 Latinas now run their own businesses, according to the most recent Survey of Business...
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For channel strategists, the Nueva Latina is a challenging (yet exciting!) demo to target because “she” cannot be characterized by one definition. Depending on language and content preference, selecting media vehicles to best reach her can be tricky. Sixty percent of this Nueva Latina segment prefer to consume media in...
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We recently looked at Sophia Mind’s study on Latinas and their use of social networks. While that post focused on a general lack of relevant online content and sense of community for this segment, I wanted to take a moment and spotlight some of the Latina bloggers that are indeed developing some very cool content! This is an...
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