online Archives - SJConsulting Blog

LATIN AMERICA ONLINE: WHAT A CONNECTED LATIN AMERICA MEANS FOR BUSINESSES

Sep 24, 15

Posted by George San Jose in Latin America

By Cassandra Bremer, Content Manager and Developer at The San Jose Group Latin America is young, online and social, and that creates a huge potential for American companies to win a market share of the continent’s booming emerging middle class. As digital and social strategies are becoming more paramount for brands in the U.S. to...

Online Shopping Trends among Latinos

Feb 13, 12

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

By Tony D’Andrea, PhD – Director of Planning and Research SJG It’s no news that Hispanics are matching and even exceeding the rest of the nation in terms of online engagement. But what is surprising is that they join the Internet at a rate four times faster than the national average. Forty million Latinos will be actively online by...

How to Optimize Online Communication with Hispanic Consumers

Jan 10, 12

Posted by George San Jose in Multicultural Marketing, Total Market

Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group Hispanics are joining the Internet at breakneck speed. There will be 40 million Hispanics actively online by the mid 2010s. Yet, they already are the most engaged group in a variety of online activities. They create personal pages, post comments,...