By Jenny Bergman, Junior Executive Intern at The San Jose Group Motivated by the massive winter storm that spoiled in-store shopping plans and prevented presents from arriving on time, consumers got a head start on their holiday shopping this year. The holiday season accounts for more than one-fifth of retailer’s sales for...
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By George L. San Jose, President and CCO of The San Jose Group To the average consumer, advertising and public relations have never really seemed like two distinctly different marketing tools—branded content seems like branded content. After all, advertising and PR share the same goal: engaging and ultimately communicating a...
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By Killian Knowles, Junior Executive at The San Jose Group In an age constantly growing online with new business technologies, new jobs arise as well. One job in particular, User Experience (UX) Strategist, is popping up all over the web causing agencies to second-guess their web presence strategies. Creating engaging online...
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