Cultural Convergence Marketing – Starting with the Right Foundation

Nov 04, 09

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

In a previous post, we discussed the changing demographic landscape that calls for a new marketing approach – Cultural Convergence Marketing. And you were left wondering – how do I apply this to my brand? Of course we wouldn’t leave you hanging!  Over the next couple of weeks and months, we’ll talk about how to apply this model to...