By Jenny Bergman, Junior Executive Intern at The San Jose Group Motivated by the massive winter storm that spoiled in-store shopping plans and prevented presents from arriving on time, consumers got a head start on their holiday shopping this year. The holiday season accounts for more than one-fifth of retailer’s sales for...
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By George L. San Jose, President and CCO of The San Jose Group To the average consumer, advertising and public relations have never really seemed like two distinctly different marketing tools—branded content seems like branded content. After all, advertising and PR share the same goal: engaging and ultimately communicating a...
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Say what you want about Millennials, but this young generation truly believes that they can change the world. Nonprofit involvement is one way Generation Y chooses to make a difference, and their engagement early-on is key for an organization’s long-term sustainability. Consider implementing the following strategies when...
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The season of giving is upon us, and that means an influx of donations for Not-for-profits. While the spirit of the season moves people to contribute (a survey by Ask Your Target Market showed that 57% of respondents said they donate to charity during the holiday season), some Not-for-Profits struggle with getting exposure during...
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SJG conducted a Q&A with Angélica Martínez, senior account executive. A former editor, radio host, producer, T.V. news coordinator and a current SJG PR rock star, she shares her perspective of Latino media in the first part of a two part series regarding Hispanic public relations. 1. How do Latino media outlets differ from...
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