Taking online social strategy to the streets

May 07, 10

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

PR Week posted an interesting “Master Class” topic the other day, dealing with the integration of offline experiences and social media campaigns. I’m personally very passionate about this topic, because I believe it’s important to think about how your online campaign will be able to connect with your target...