Online Shopping Trends among Latinos

Feb 13, 12 Online Shopping Trends among Latinos

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

By Tony D’Andrea, PhD – Director of Planning and Research SJG It’s no news that Hispanics are matching and even exceeding the rest of the nation in terms of online engagement. But what is surprising is that they join the Internet at a rate four times faster than the national average. Forty million Latinos will be actively online by...

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Goal! Connecting Brands with Hispanics via Sport Sponsorships

Feb 13, 12 Goal! Connecting Brands with Hispanics via Sport Sponsorships

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Tony D’Andrea, PhD – Director of Research and Planning – The San Jose Group Whenever Latinos gather for a TV party, chances are they are watching a soccer game or a fight (boxing, wrestling or mixed-martial arts). If their background is Caribbean, then they may be up for baseball. As Nielsen ratings demonstrate year after...

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