Mobile Recall: Targeting Smartphone Users Part 2

May 15, 12 Mobile Recall: Targeting Smartphone Users Part 2

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

This article is Part 2 of an article posted on the SJG blog on 5/1/12. Mobile Recall: Targeting Smartphone Users. In this corner, standing at 32 gigabytes, dressed in green, we have the Android. And in this corner, weighing in at 140 grams, with 64 gigabytes, he’s already gotten a bite taken out of him, we have the Apple. The...

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Mobile Recall: Targeting Smartphone Users Part 1

May 01, 12 Mobile Recall: Targeting Smartphone Users Part 1

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

It is becoming impossible to escape digital advertisements these days as smartphones and tablets continue to become more advanced. In the past few years, mobile devices with Internet connectivity have transitioned from luxury to necessity: Lost? Just use the GPS that comes with your phone; hungry? Here is a list of restaurants...

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