The Revolution of Social Media

Jul 26, 12 The Revolution of Social Media

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Latin America, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

By Nicole Hernandez, social media specialist, at The San Jose Group “We don’t have a choice on whether we DO social media, the question is how well we DO it.” – Erik Qualman According to Edison Research, last year, 68% of Americans using social networks said that none of those networks had influence on their buying decisions. This...

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Trust is Important, Trust Me

Mar 20, 12 Trust is Important, Trust Me

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Nonprofit, Total Market

There’s a saying in small Midwest towns; “What is a jerk’s favorite thing to say?–It’s just business.” Many people tend to be more profane with this phrase, but the main point is ideas like this are formed through people’s negative perception of business transactions where profitability is top priority. Characteristics like...

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