Curated Intelligence(TM): An Almost Unfair Advantage.

Sep 22, 16 Curated Intelligence(TM):  An Almost Unfair Advantage.

Posted by in Boardroom and C-Suite

The Vice President at my client was agitated. A new competitor had been positioning itself as the market leader in signing contracts with the National Institutes of Health and the National Cancer Institute with noticeable press coverage and a well-delivered marketing message. “I want to know if they really are competition for...

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Reader vs. Writer Survey Results – Part 2

As consumers continue to lead lives in the digital world, marketers must find places to meet them. One of those places is blogs. If you’re on the Internet, and certainly if you’re reading this, you’ve been exposed to blogs. More often than not, people seek out blogs for quick access information on the web. The San Jose Group (SJG)...

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Blogging Trends: The Individuals Perspective

As Facebook demonstrates, sometimes a picture is worth 1,000 words, but sometimes just one: anonymous Today, people are utilizing blogs at a rapid pace for several different facets: news, entertainment, education, business/career, social media and personal logs/daily diaries. But do readers really know who they are reading, and do...

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Social Media Explodes Across Latin America

Remember the social media explosion of Facebook and Twitter here in the United States back in early 2009? When Facebook was growing at a rate of 600,000 users per day1 and Tweets were being tweeted at a rate of 100 million per quarter?2  It is happening again, but this time in Latin America (LatAm). Just last year alone the growth...

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Cultural Convergence Marketing – Starting with the Right Foundation

In a previous post, we discussed the changing demographic landscape that calls for a new marketing approach – Cultural Convergence Marketing. And you were left wondering – how do I apply this to my brand? Of course we wouldn’t leave you hanging!  Over the next couple of weeks and months, we’ll talk about how to apply this model to...

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