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Building upon its initial relationship which started in 2009, Gift of Hope Organ & Tissue Donor Network has named San Jose Public Relations (SJPR) as its total market communications agency of record for 2012. The effort will consist of strategic planning, media relations and community relations to build awareness around Gift of...
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Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group Hispanics are joining the Internet at breakneck speed. There will be 40 million Hispanics actively online by the mid 2010s. Yet, they already are the most engaged group in a variety of online activities. They create personal pages, post comments,...
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In light of the gamble taken by starting a Hispanic agency decades before the U.S. Census showed evidence of the need, The San Jose Group (SJG) celebrated its 30 years in business with a Casino Night on Friday, Dec. 9 at its offices on Michigan Avenue in Chicago. The Las Vegas style venue was packed with SJG clients, media...
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Tony D’Andrea, PhD, Director of Planning and Research at SJG Why not macro trends one may ask. Because these refer to large yet widely publicized demographic trends: 51 million U.S. Hispanics with $1.3 trillion in purchasing power, indexing higher in the consumption of a variety of product categories, and responsible for most of...
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Tony D’Andrea, PhD, Director of Research and Planning – The San Jose Group When developing Hispanic ad campaigns, marketing executives must make key decisions over language, content and media channels. The trend in creative development has been in producing original targeted Hispanic spots that integrate cultural insights into...
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