san jose public relations Archives

Gift of Hope Organ & Tissue Donor Network Names San Jose Public Relations As Total Market Communications Partner

Jan 26, 12

Building upon its initial relationship which started in 2009, Gift of Hope Organ & Tissue Donor Network has named San Jose Public Relations (SJPR) as its total market communications agency of record for 2012. The effort will consist of strategic planning, media relations and community relations to build awareness around Gift of...

SJG’s 30th Anniversary & Holiday Party!

In light of the gamble taken by starting a Hispanic agency decades before the U.S. Census showed evidence of the need, The San Jose Group (SJG) celebrated its 30 years in business with a Casino Night on Friday, Dec. 9 at its offices on Michigan Avenue in Chicago. The Las Vegas style venue was packed with SJG clients, media...

Have you registered in SJG’s “Giving as we Grow” program?

Nov 28, 11

Posted by George San Jose in Nonprofit

The San Jose Group has worked with numerous nonprofit organizations in their marketing initiatives over the past three decades, and in honor of our 30th anniversary, we are celebrating by extending our services to support three nonprofit organizations in their effort to create stronger awareness among diverse multicultural...

The Digital Behavior of Latinos in Entertainment Consumption

Nov 23, 11

Posted by George San Jose in Multicultural Marketing, Total Market

Tony D’Andrea, PhD Director of Research and Planning – The San Jose Group If you want to understand and even influence new forms of behavior “on the go,” then Hispanics are a group to watch. They engage with mobile and online technologies at levels that often overindex the general market. According to Comscore and Emarketer data,...

Cereal Snacks in the Hispanic Market: What They Like about Granola

Nov 17, 11

Posted by George San Jose in CPG, Multicultural Marketing, Total Market

Tony D’Andrea, PhD Director of Research and Planning – The San Jose Group Originally a 1890s American invention, granola bars are now associated with notions of “on the go” healthy nutrition. Given that U.S. Hispanics are attached to the delicious culinary traditions of their ancestral homelands, it may be surprising to learn that...