Creative Strategies for the Total Market

Apr 20, 10 Creative Strategies for the Total Market

Posted by in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Lately, we’ve been discussing ways to adjust a brand’s marketing strategies in order to reach The Total Market. This is based on the reality that the multicultural minorities in many of the top DMAs are now the majority, giving brands a reason to redefine what their “general market” and segment advertising programs should...

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Hispan…er, Multicult…Does It Matter What We Call It?

May 29, 09 Hispan…er, Multicult…Does It Matter What We Call It?

Posted by in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

We wanted to share some food for thought on a topic that may seem trivial on the surface, but in reality, can be quite meaningful, at least in our experience.  We would like to explore how we might open our minds and expand our vocabulary with regards to what we call marketing to the Hispanic consumer.  The end goal of this...

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