The Impact of Brand-Centric Hispanics on CPG Shopping Trends

Feb 12, 13

Posted by George San Jose in CPG, Multicultural Marketing, Total Market

Allocating advertising budget money is a complicated task, but one thing is simple: spending a portion of that money on the Hispanic market is a must for CPG companies to increase sales and solidify their brand as a staple in their shopping carts. In 2010, Hispanics spent over $125 billion on CPG products: 11.8 percent of total...