Latin America: The China of 2020

Practically every time I discuss the future of global business opportunities, specifically when it comes to new emerging international markets, China always finds its way into the conversation. It does not matter whether the conversation is with a potential client looking for new growth or a fellow international veteran currently...

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Tribeca Flashpoint Media Arts Academy Selects The San Jose Group as Agency of Record

Integrated marketing agency to launch a mass media campaign Chicago, Illinois — Tribeca Flashpoint Media Arts Academy has selected The San Jose Group to plan and launch a media campaign for the greater Chicagoland market. The San Jose Group, a total market integrated marketing and advertising agency based in Chicago, adds the...

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SJG’s 30th Anniversary & Holiday Party!

In light of the gamble taken by starting a Hispanic agency decades before the U.S. Census showed evidence of the need, The San Jose Group (SJG) celebrated its 30 years in business with a Casino Night on Friday, Dec. 9 at its offices on Michigan Avenue in Chicago. The Las Vegas style venue was packed with SJG clients, media...

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Latino Micro Trends 2010-2015: Trends 1 & 2

Dec 20, 11 Latino Micro Trends 2010-2015: Trends 1 & 2

Posted by in Latin America, Total Market

Tony D’Andrea, PhD, Director of Planning and Research at SJG Why not macro trends one may ask. Because these refer to large yet widely publicized demographic trends: 51 million U.S. Hispanics with $1.3 trillion in purchasing power, indexing higher in the consumption of a variety of product categories, and responsible for most of...

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Hispanic Advertising Effectiveness: Originality and Transculturation beyond Translation

Tony D’Andrea, PhD, Director of Research and Planning – The San Jose Group When developing Hispanic ad campaigns, marketing executives must make key decisions over language, content and media channels. The trend in creative development has been in producing original targeted Hispanic spots that integrate cultural insights into...

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