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The San Jose Group has worked with numerous nonprofit organizations in their marketing initiatives over the past three decades, and in honor of our 30th anniversary, we are celebrating by extending our services to support three nonprofit organizations in their effort to create stronger awareness among diverse multicultural...
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Tony D’Andrea, PhD Director of Research and Planning – The San Jose Group If you want to understand and even influence new forms of behavior “on the go,” then Hispanics are a group to watch. They engage with mobile and online technologies at levels that often overindex the general market. According to Comscore and Emarketer data,...
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Tony D’Andrea, PhD Director of Research and Planning – The San Jose Group Originally a 1890s American invention, granola bars are now associated with notions of “on the go” healthy nutrition. Given that U.S. Hispanics are attached to the delicious culinary traditions of their ancestral homelands, it may be surprising to learn that...
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To celebrate 30 years of accomplishing unprecedented marketing results for its clients, The San Jose Group (SJG) is launching a pro-bono program, “SJG Giving as we Grow,” extending its services to three nonprofit organizations to support their efforts in creating stronger awareness of their cause among diverse multicultural...
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Tony D’Andrea, PhD, Director of Research and Planning – The San Jose Group If you take the subway, chances are that you will see many Latino commuters accessing the Internet by means of their smartphones. According to Comscore and Emarketer studies, Hispanics overindex in many Internet activities: instant messaging and photo...
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