Trending: Tablets in Today’s Mobile World

As one of the most mobile consumers in the United States, Hispanics display enormous mobile spending power. According to the “2012 Hispanic Mobile Consumer Survey,” by Zpryme Research and Consulting, Hispanics are projected to spend $17.6 billion on mobile tech devices this year.1 We are all marching toward the day when...

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Mobile Recall: Targeting Smartphone Users Part 1

It is becoming impossible to escape digital advertisements these days as smartphones and tablets continue to become more advanced. In the past few years, mobile devices with Internet connectivity have transitioned from luxury to necessity: Lost? Just use the GPS that comes with your phone; hungry? Here is a list of restaurants...

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Mobile Devices Evolution and Impact on Our Lifestyles

This article is Part 2 of a previous article, Mobile Devices—Our Lifestyle Connections What came first, the earbuds or the iPhone? Perhaps future generations will ponder this question when all other music mediums from records to compact discs, from 8-tracks to audio cassettes and from Walkmans to Discmans are long forgotten and the...

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How to Optimize Online Communication with Hispanic Consumers

Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group Hispanics are joining the Internet at breakneck speed. There will be 40 million Hispanics actively online by the mid 2010s. Yet, they already are the most engaged group in a variety of online activities. They create personal pages, post comments,...

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