Hispanic Trends: Making Sense of Enormous Technology Spending Power

Jun 05, 12 Hispanic Trends: Making Sense of Enormous Technology Spending Power

Posted by in CPG, Digital Consumer Lifestyle, Multicultural Marketing, Nonprofit, Total Market

Zpryme Research and Consulting just released the results of a great survey concerning Hispanic mobile consumer trends. While the INFOgraphic is loaded with several great facts showcasing the Hispanic spending power on mobile devices, the following is a short rundown highlighting the areas where Hispanics are over indexing on their...

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Mobile Recall: Targeting Smartphone Users Part 2

May 15, 12 Mobile Recall: Targeting Smartphone Users Part 2

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

This article is Part 2 of an article posted on the SJG blog on 5/1/12. Mobile Recall: Targeting Smartphone Users. In this corner, standing at 32 gigabytes, dressed in green, we have the Android. And in this corner, weighing in at 140 grams, with 64 gigabytes, he’s already gotten a bite taken out of him, we have the Apple. The...

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