What happened to the USP?

Nov 19, 13 What happened to the USP?

Posted by in CPG, Digital Consumer Lifestyle

By George L. San Jose, President and Chief Creative Officer at The San Jose Group In high school, I could typically identify people by their cliques (jocks, cheerleaders, hippies, disco fashionistas, etc.) but not as individuals. So unless I personally knew them, they had no individuality. Today’s consumers see brands as cliques...

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Just Because You Build It, Doesn’t Mean They Will Come: Brands Utilizing Digital Content

Oct 18, 13 Just Because You Build It, Doesn’t Mean They Will Come: Brands Utilizing Digital Content

Posted by in CPG, Digital Consumer Lifestyle, Nonprofit

By George L. San Jose, President and Chief Creative Officer of The San Jose Group Digital Jabber Jaws is a modern epidemic plaguing today’s brands. In fact, brands are losing out daily by casting out massive quantities of digital content with little regards to the most important aspects: quality and relevancy. Yes, social media and...

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